Consumers saturated with advertising

65% of consumers consider themselves "bombarded" by campaigns.

Marketing and advertising actions have become massively used resources all over the world. However, as they have been generalized, the public has tended to feel trampled on and mistreated by them. The result, according to a study carried out by the consulting firm Yankelovich Partners, is saturation of the objective public that very negatively affects acceptance levels for the products offered.

Some Data

• The perception that advertising surrounds and accosts the consumer public is too high. 65% of consumers consider themselves “bombarded”, and 61% say that marketing and advertising are “out of control.
• 60% of consumers now have a much worse perception of marketing and advertising than they did only a few years ago. 95% of those surveyed offer a key piece of data in understanding the contempt towards some marketing actions: they consider the actions to have little to do with themselves. 
•  64% doubt that the intentions behind advertising campaigns are what the sponsors manifest publicly.
• For 61% of the population, companies that undertake marketing and advertising campaigns don’t treat consumers with respect. Close to 70% of the public is interested in obtaining products and services that allow them to skip or block the promotions that they receive. A significant 33% say they are willing to lower their quality of life if it means living in a world without advertising.