Levi’s, custom-made trousers for the customer

It is one of the reigning companies in terms of personalization… “Create your Own jeans” is the slogan behind Levi’s strategy, and it has been met with wide acceptance, especially among young customers.

The idea is that, whatever the customer’s style (from the most classic fashion to the most cutting-edge), they always go to Levi’s as an unbeatable and prestigious reference point in the world of denim.

Some data speaks for itself:

• Levi’s has approximately 1.5 million possible combinations for their trousers, based on three criteria: style, width and length of leg, and type of fastener.
• Close to 50,000 sizes and approximately 30 different styles allow for those 1.5 versions.
• Levi’s has created a system capable of taking the customer’s measurements and having their jeans ready in less than two weeks
• The repetition rate for Levi’s customers is close to 40%, while the average repetition rate in the consumer goods sector rarely surpasses 15%