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Sales activity is fundamental, vital, and very complex for any company. A recent study undertaken among 178 company directors worldwide reveals that 55% of sales networks in large companies are incapable of satisfactorily analyzing sales opportunities. It is time for companies to accept that, in an... Continue reading
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The CRM bubble exploded quite some time ago, and it was more proof of the need for a project’s strategy and operative to advance, if not at the same rate, at least with each other’s help. In this article, Angel Bonet, partner at Daemon Quest, explains the Fundamentals of what is called... Continue reading
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Before beginning a road trip, we try to plan the route at all levels: where we are headed to, what the best way to get there is, what schedule is the most appropriate, we problems we might have, and how to solve them, what to take with us... Nobody thinks about starting out without even knowing... Continue reading
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Title: The Complete Guide to Accelerating Sales Force Performance Authors: Andris A. Zoltners, Prabahkant Sinha y Greggor A. Zoltners Publisher: American Management Association (2001) One of the aspects dealt with least in Marketing manuals is the sales force. In the majority of... Continue reading
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Abstract New ways of managing sales networks are arriving with force, based on Sales Intelligence. Sales planning must be based on the previous analysis of customers, the potential market, the competition, and the sales network itself. Once all this analysis is done, we must design goals and... Continue reading
With a Master’s in Sales Management from EADA (Barcelona) and a Master’s in Sales Management and Marketing from the Business Institute (Madrid), Ángel brings 15 years of professional experience in Sales and Marketing. He led the purchase of the SONO Multivision group from the Sales Management at the Euphon Group, an Italian telecommunications multinational company, and previously he held diverse positions of responsibility with the A de Azafatas group, a nacional leader in field marketing, with direct responsibility in the company’s expansion and national launching. Angel combines his functions as partner and head of large accounts at DAEMON QUEST with his work as professor of Marketing at ESADE.
