Daemon Quest

Expertise

Contenido de Expertise

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

NECK & NECK

Objetives: Increase costumer club base, purchase frequency and average ticket.

Solution: Advanced Marketing in the segmentatin of Club Neck costumers.

Result: Efficient sales actions according to profile and costumer status.

AVIVA

Objetives: Differentation of services, Customer Value Proposal.

Solution: Costumer Segmentation Plan, Costumer Value, Abandonment analysis, Potential Market, Development of operative.

Result: Systematic Orientation towards costumer.

LLADRÓ

Objetives: Develop a Strategic Channel Plan and define Sales Strategic.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategic.

Caja Navarra CAN

Objetives: Increase Portfolio value, Costumer linking.

Solution: Income Model, Pre-awarded loans model, Pension plans model.

Result: Strategic costumer plan: Defend and increase our portfolio's value.

NH Hoteles

Objetives: Develop an analytical CRM Project.

Solution: Corporative Sales Intelligence Portal Service.

Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment

Services

Selective Attraction

Which of these aspects does your company’s marketing strategy currently focus on?
Customer acquisition
22%
Customer retention
23%
Customer win-back
18%
Branding / awareness
19%
Differentiation
19%