Daemon Quest

Expertise

Contenido de Expertise

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

NECK & NECK

Objetives: Increase costumer club base, purchase frequency and average ticket.

Solution: Advanced Marketing in the segmentatin of Club Neck costumers.

Result: Efficient sales actions according to profile and costumer status.

Sanofi Aventis

Objetives: Develop a Strategic Channel Plan and define Sales Strategy.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategy.

Seur

Objetives: Analyze SEUR's areas, divisions and products.

Solution: Corporative Sales Intelligence Portal Service.

Result: Successful launching of a new products, identification of new segments and loyalization plan.

NH Hoteles

Objetives: Develop an analytical CRM Project.

Solution: Corporative Sales Intelligence Portal Service.

Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment

Caja Navarra CAN

Objetives: Increase Portfolio value, Costumer linking.

Solution: Income Model, Pre-awarded loans model, Pension plans model.

Result: Strategic costumer plan: Defend and increase our portfolio's value.

Which of these aspects does your company’s marketing strategy currently focus on?
Customer acquisition
22%
Customer retention
23%
Customer win-back
18%
Branding / awareness
19%
Differentiation
19%