-
Customers
- Customers and Markets
- CRM Strategy
- Sales
-
Marketing
- Marketing ROI
- Positioning and Branding
Contenido de Expertise
First publication in marketing and clients strategy
Objetives: Increase costumer club base, purchase frequency and average ticket.
Solution: Advanced Marketing in the segmentatin of Club Neck costumers.
Result: Efficient sales actions according to profile and costumer status.
Objetives: Develop a Strategic Channel Plan and define Sales Strategy.
Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.
Result: Development of Sales Strategy.
Objetives: Analyze SEUR's areas, divisions and products.
Solution: Corporative Sales Intelligence Portal Service.
Result: Successful launching of a new products, identification of new segments and loyalization plan.
Objetives: Develop an analytical CRM Project.
Solution: Corporative Sales Intelligence Portal Service.
Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment
Objetives: Increase Portfolio value, Costumer linking.
Solution: Income Model, Pre-awarded loans model, Pension plans model.
Result: Strategic costumer plan: Defend and increase our portfolio's value.