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Strategy has something to do with numbers, but it’s a mistake to think that it’s only numbers”. The professor at the prestigious INSEAD, W. Chan Kim, co-author along with Renée Mauborgne of one of the biggest best-sellers in business of recent times, “Blue Ocean... Continue reading
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How to set prices profitably, get ahead of the competition, and generate value for customers. How to determine a price? How much should you charge for a product or a service? In the correct and incorrect response to these critical questions are found numerous success stories and business failures.... Continue reading
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Abstract: The third edition of the Marketing Strategy Forum (MSF), organized by DAEMON QUEST, welcomed the most innovative Marketing ideas. Here we present the summary, in Ten Steps, of the “Recipes for Success for a New Customer Marketing”, from some of the best experts inside and... Continue reading
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New, intelligent, and effective loyalization strategies do not only arise outside of our country. The specialty toy store chain, Imaginarium, has been able to, in its brief history, win over an extremely loyal clientele, which includes children and, above all, their parents. Using its affinity... Continue reading
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No driver is more proud of their vehicle and more devoted to a brand than the owner of a Harley-Davidson... Having a “Harley” means much more than driving a motorcycle... It means belonging to a select group of people with similar characteristics and affinities, but, above all, with a... Continue reading
With an impeccable track record in the wholesale product market, José Luis has accumulated more than 20 years of experience in some of the sector's principal national and multinational companies. With a degree in Economics, he carried out the tasks of Brand Manager and Marketing Manager for Henkel in Spain, Germany, and United States. At Matutano, he was at the head of Sales Management for the Catalonia, Araón, Valencia and Murcia area. At the beginning of the 1990's, he led the launching of Häagen-Dazs in Spain as General Manager, later going on to occupy the role of Sales Manager for Europe. He has been Vice-president of Marketing of Pepsico Soft Drink in Spain, General Manager of Danone, and Sales Director for the Panrico-Donuts Group. He is an expert in the design of sales strategies, network management and brand management.
