A Daemon Quest study reveals that only 12% of companies know how to select their target audience. Managing customers is a task every company faces, but doing it correctly, with the proper previous planning, is something that very few can claim to do well. This is shown by a recent Daemon Quest... Continue reading

Although the majority of companies admit that client knowledge is a key to improving results, the main problem they face is what to do with the information they have available. A study of the multinational company Teradata titled “Customer Valuation Gap Survey”, carried out among close... Continue reading

Abstract Since the beginning of the 20th century, companies have applied segmentation strategies for the design and commercialization of an offer, but they are still complex processes. Segmentation is the most critical process in Marketing strategy. The correct segmentation is that which allows... Continue reading

Can we quantify all the information produced in the world in one year? Professors Peter Lyman and Hal Varian, of the Berkley School of Information Management and Systems (UCLA), think the answer is yes. Their study, "How much information? 2003", puts a number on what is already evident to... Continue reading