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A Daemon Quest study reveals that only 12% of companies know how to select their target audience. Managing customers is a task every company faces, but doing it correctly, with the proper previous planning, is something that very few can claim to do well. This is shown by a recent Daemon Quest... Continue reading
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Although the majority of companies admit that client knowledge is a key to improving results, the main problem they face is what to do with the information they have available. A study of the multinational company Teradata titled “Customer Valuation Gap Survey”, carried out among close... Continue reading
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Can we quantify all the information produced in the world in one year? Professors Peter Lyman and Hal Varian, of the Berkley School of Information Management and Systems (UCLA), think the answer is yes. Their study, "How much information? 2003", puts a number on what is already evident to... Continue reading
With an executive MBA from the Business Institute and a degree in Industrial Forest Engineering from the University of Madrid, José María Manzanedo has accumulated extensive experience in strategic consulting and the processes and planning for marketing and Sales. He worked with firms such as Soluciona and CSC before joining Daemon Quest, where he has led projects with the world’s leading pharmaceutical laboratories, as well as in various sectors such as Utilities, Wholesale, Automotive, Construction, and Administration. Aside from his duties as Manager of the Pharmaceuticals Business Unit, José María also works as professor of Marketing at EADA.
