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There are people that stand out for their professional quality; there are people that stand out for their human quality… But those that leave a truly indelible mark usually stand out for both virtues combined. This is the case of the venerable Frank Maguire, one of the most important... Continue reading
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How to Discover “Blue Oceans” and Lead in Growth Strategies Abstract The majority of companies are submerged in “red oceans”: saturated spaces where the order of the day is obsession with market share and the tyranny of the competition. In order to create a “blue... Continue reading
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Airline companies are the most sensitive to the need for loyalizing their customers, and they are also the companies that have invested the most in this objective. However, an American entrepreneur, completely outside the sector, just literally robbed them of the loyalty of 10,000 passengers, and... Continue reading
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It’s hard for me to imagine what I’ll be like in 30 years. Perhaps I’ll be unwell, or age will leave me with one or two loose screws, or maybe I’ll even be retired and have all the time in the world to do those things that I’ve had to set aside over the years due to... Continue reading
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It doesn’t have centuries of history behind it, like law or architecture. It doesn’t enjoy the prestige or popular admiration that other disciplines such as Fine Arts of Medicine inspire. The names of its great masters are scarcely known beyond its particular and small universe. It... Continue reading
A successful business man, with more than 15 years experience in the world of Marketing, Juanjo is Professor of Marketing at the INSTITUTO DE EMPRESA Business School and founder of DAEMON QUEST. He worked at Dun & Bradstreet Nielsen Corporation as Marketing and Strategy Director. He was part of the founding team of the Human Group, which today is part of Adecco. Juanjo is a frequent speaker at international forums, and author of “New Marketing and Customer Strategies” and more than 70 published articles and papers. He is also the creator of MSF "Marketing Strategy Forum" and of the Marketing Intelligence Review.
