Keys to successfully managing the multi-channelism era Abstract A correct Channel Strategy comes through a correct Segmentation Strategy. The appropriate channel should be assigned to each customer segment. The challenge for companies that opt for “multi-channelism” is knowing how to... Continue reading

In the United States, when you talk about coffee, you talk about Starbucks. The surprising American coffee shop chain is on the road to achieving what its main driver and strategy director, Howard Schultz, proposed one day: to become the most well-known and respected brand on the planet. Based on a... Continue reading

It is one of the reigning companies in terms of personalization… “Create your Own Jeans” is the slogan behind Levi’s strategy, and it has been met with wide acceptance, especially among young customers. The idea is that, whatever the customer’s style (from the most... Continue reading

A Daemon Quest study reveals that only 12% of companies know how to select their target audience. Managing customers is a task every company faces, but doing it correctly, with the proper previous planning, is something that very few can claim to do well. This is shown by a recent Daemon Quest... Continue reading

Abstract Loyalization is a concept intimately linked to the value segment of each client.                             The most commonly used loyalization,... Continue reading