How to set prices profitably, get ahead of the competition, and generate value for customers. How to determine a price? How much should you charge for a product or a service? In the correct and incorrect response to these critical questions are found numerous success stories and business failures.... Continue reading

The world of cosmetics is especially competitive. There are infinite products, many laboratories and high-level perfumeries, and they all want to occupy the top spot in profit rankings, something which is not achieved only with the first sale, but rather with long-term customer loyalization.... Continue reading

Clients are becoming promiscuous. Spanish consumers change providers with ease. Utilities are the biggest victims. Clients are not what they used to be... Companies are facing more and more advanced, intelligent, prepared, and demanding clients. They pay attention to price, but that’s not... Continue reading

The customer is a company’s scarcest and most valuable resource. It is the only thing that really makes them different from the rest. Products are no longer the focus of Marketing Strategies because they can be copied and imitated. They have become commodities, transforming the customer into... Continue reading

Something is changing in the world of Marketing. Companies, professionals, and directors are changing. And if they are, it’s because the market has changed. But has it really? Has the industry not known how to read between the lines? How long has it taken us to understand that the most... Continue reading