Establishing a brand on the market is the true art of marketing. It’s not the product being consumed, but rather the image one has of it. Building a brand is not simply giving a product a name, but also creating an experience. This means keeping in mind the contact people have with the brand.... Continue reading

Under increasing pressure to obtain results, professionals in Marketing departments must assign increasingly tight budgets in the most efficient way possible, focusing on return on investment, revitalizing traditional practices, and simultaneously developing new abilities. It’s time to accept... Continue reading

Consumers are facing drastic changes in their behavior, markets are facing drastic changes in their functioning, companies are facing drastic changes in their environment…What about Marketing? Is marketing changing at the pace that the current situation demands? The answer is... Continue reading

The second edition of the Worldwide Marketing and Sales Forum, which took place in Madrid last October 18th and 19th, closed its doors after receiving a resoundingly successful attendance. The sector’s main event in Spain brought together more than 700 professionals who were able to see some... Continue reading