With several years of tradition behind it, and more than 200 Presidents, Managing Directors and General Directors from the leading Spanish and foreign companies having attended, Daemon Quest’s CEO Dinners inaugurated 2007 with a dinner held in honor of Pedro Duque this past February 8th, in... Continue reading

Spain is in ninth place worldwide among countries with millionaires. This, along with the healthy condition of the stock market, means that the wealth management market is in full bloom. Morgan Stanley plans to hire 45 new financial advisors this year. UBS and Credit Suisse have already... Continue reading

Keys to successfully managing the multi-channelism era Abstract A correct Channel Strategy comes through a correct Segmentation Strategy. The appropriate channel should be assigned to each customer segment. The challenge for companies that opt for “multi-channelism” is knowing how to... Continue reading

Americans spend 1.83 billion dollars on clothing retailers’ web sites. For the first time in history, clothing has outsold computer products in online sales in the United States, according to the “State of Retailing Online Study 2007”, carried out by the prestigious organization... Continue reading

• Title: Managing Customers as Investments: The Strategic Value of Customers in the Long Run • Author: Sunil Gupta / Donald Lehman • Publisher: Wharton School Publishing Have you ever thought of managing your customer portfolio the same way you would manage your investment... Continue reading