Management ranks the client among their main worries.

The message is profoundly reaching the highest level directors of the world’s foremost companies: the customer must be at the center of the business strategy. It is happening that way in Spain, for example. According to a report from Accenture, 41% of high level executives consider it a priority to improve productivity by means of information technology and new customer acquisition.

Information gathered by The Economist Intelligence Unit confirms that 56% of European directors consider customer service to be the most important aspect in obtaining successful results in their respective businesses.

In one of the most interesting and complete reports concerning this matter, carried out by The Conference Board, customer retention and loyalization is among the ten basic preoccupations of international companies. It is the maximum priority for 41% of the 500 representatives surveyed, only behind those of achieving stable and sustained growth (52%), and speed, flexibility, and adaptation to change (42%).

Although the results obtained by The Conference Board show disparities in terms of what companies are most concerned about according to their turnover volume, customer retention is always among the top three fundamental priorities.

The same is not true when speaking regionally. While it is in second place in the United States (43% of those surveyed), it drops to third place in Europe (37%), and in Asia it is "only" in fifth place, with the support of 46% of the directors surveyed.