Versión en PDF Send this page Versión para imprimir
The reputable on-line auction company, eBay, has announced the cancellation of its fidelity program -“Anything Points” - in the United States, due to results far below those expected, according to company sources. The two-year old program’s scarce ROI has lead to its elimination starting in February of next year.
Source: Cnet. News.com
First publication in marketing and clients strategy
The conventional models of Customer Relationship Management are limited to gathering and storing...
