The second edition of the Worldwide Marketing and Sales Forum, which took place in Madrid last October 18th and 19th, closed its doors after receiving a resoundingly successful attendance. The sector’s main event in Spain brought together more than 700 professionals who were able to see some of the most distinguished names in this field, in particular Professor Phillip Kotler, who came to the event via Daemon Quest.

At the full session, Kotler gave a presentation focused on the changes that New Marketing demands as opposed to traditional guidelines. Afterwards, at the private workshop organized by Daemon Quest, he talked in-depth about an issue of great interest: the relationship between Marketing and Sales departments, and the need to establish better links between them in order to focus effectively and profitably on the client.