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More than a quarter century has passed since the first “light” drinks burst onto the Spanish market. Since those first cans of TAB and Coca-Cola Light, the healthy Food & Beverages market has skyrocketed. Today, “hypermarket” aisles overflow with anti-cholesterol, soluble fiber, and bifido bacteria products, to name just a few. Taking care of the body continues to be one of the big businesses of the new millennium.
First publication in marketing and clients strategy
Sales activity is fundamental, vital, and very complex for any company. A recent study undertaken...
