The kind of loyalization strategies, the British supermarket chain Tesco, is serving as an example for its Spanish counterpart Caprabo, which is paying attention to its loyalization methods in order to make the most of its customer databases. The supermarket chain Caprabo, with more than 2 million active customer cards, has announced its intention to use the information on purchasing habits, available thanks to these cards, in order to generate personalized offers and cross-selling opportunities.

Source: Cinco Días (Five Days)