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Home
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Rafael Mombiedro
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Archive for Rafael Mombiedro
2006
October
Customer Adquisition
The end of Product Marketing. Companies face an organizational shift toward the customer
September
FedEx: how to obtain profitable customers
April
Segmentation: The most critical decision in Marketing
2005
October
‘Churn’: How to reduce client abandonment
September
Customer Intelligence - the brain of CRM
March
Advanced Customer Management
High-Tech Marketing. The New Era of Scientific Marketing
2004
May
Is it viable to focus on the customer? Companies are facing enormous challenges in changing the traditional focus on the product, towards the new focus on the consumer
Services
Books & publications
CRM: Harvesting Mediocre Results
“That’s it. I can’t take one more argument with the customer service girl....
Which of these aspects does your company’s marketing strategy currently focus on? :
Customer acquisition
Customer retention
Customer win-back
Branding / awareness
Differentiation
