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Home
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Research and Insight
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Óscar Díez
» Archive
Archive for Óscar Díez
2007
April
PRICING STRATEGIES
2006
October
A Matter of Trust... and mutual benefit
Clients are becoming promiscuous.
April
The value of customer
A 180 degree turn
2005
October
Reinventing the art of selling
June
A new sales model for the pharmaceutical sector
March
The pharmaceutical sector faces the challenge of optimizing its sales and marketing strategy
January
The client demands attention
Services
Books & publications
Case study:iPod for all tastes
Apple has been one of the most innovative companies in the field of information technologies. It...
Which of these aspects does your company’s marketing strategy currently focus on? :
Customer acquisition
Customer retention
Customer win-back
Branding / awareness
Differentiation
