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Home
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Miguel Gallo
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Archive for Miguel Gallo
2007
June
Channel Strategy
2006
October
Starbucks Coffee. Having coffee: a personal experience
Levi's, made-to-order trousers
Companies fail in Customer Obtainment Strategies
Clubs and Loyalty Cards.
September
Many airlines don’t reveal the big secret behind cheap tickets
June
Selling double
April
Selling more, better, and intelligently
Vueling "takes off" in Spain combining low costs, quality, and innovation
2005
March
Harrah’s opts for Customer
Starbucks Coffee. Having a coffee: a personal experience
January
Fundamentals of New Marketing
Services
Books & publications
There is no Strategy without Marketing, nor is there Marketing without Strategy
Strategy has something to do with numbers, but it’s a mistake to think that it’s only...
Which of these aspects does your company’s marketing strategy currently focus on? :
Customer acquisition
Customer retention
Customer win-back
Branding / awareness
Differentiation
