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Flor de Esteban
Home
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Research and Insight
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Flor de Esteban
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Archive for Flor de Esteban
2006
October
The example of McDonald’s
Managing Channels and Manufacturing Opportunities
June
Knowing the Customer
Advanced technology versus scientific knowledge
CRM: Harvesting Mediocre Results
The deception of CRM
Books & publications
There is no Strategy without Marketing, nor is there Marketing without Strategy
Strategy has something to do with numbers, but it’s a mistake to think that it’s only...
Which of these aspects does your company’s marketing strategy currently focus on? :
Customer acquisition
Customer retention
Customer win-back
Branding / awareness
Differentiation
