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Biblioteca Estrategias de Marketing y Clientes DQ-Expansion
» Archive
Archive for Biblioteca Estrategias de Marketing y Clientes DQ-Expansion
2006
October
Starbucks Coffee. Having coffee: a personal experience
Levi's, made-to-order trousers
The end of Product Marketing. Companies face an organizational shift toward the customer
Keys to retaining the best customers and preventing abandonment to the competition.
NH Hotels: intelligent segmentation
April
Overvalued Customers
2005
March
Imaginarium: loyalizing intelligently
Sales Force Effectiveness. Sales Network Optimization
The pharmaceutical sector faces the challenge of optimizing its sales and marketing strategy
Advanced Customer Management
Tesco, the customer intelligence paradigm
Harrah’s opts for Customer
Harley-Davidson: a business culture transformed into a way of life
Levi’s, custom-made trousers for the customer
Wal-Mart: Everything you ever wanted to know about your customers but were afraid to ask.
Geomarketing: Strategies for Balancing Areas
Marketing One To One. Individualized Marketing Strategies
Starbucks Coffee. Having a coffee: a personal experience
High-Tech Marketing. The New Era of Scientific Marketing
Erroneous concepts regarding loyalization
February
Case study:iPod for all tastes
Market Segmentation Strategies.How to maximize opportunities on the potential market
The winners of the New Marketing
Fundamentals of New Customer Marketing
Debunking myths
Services
Books & publications
Levi's, made-to-order trousers
It is one of the reigning companies in terms of personalization… “Create your Own...
Which of these aspects does your company’s marketing strategy currently focus on? :
Customer acquisition
Customer retention
Customer win-back
Branding / awareness
Differentiation
