2007

September

• Daemon Quest’s CEO Dinners welcomes Pedro Duque

• The attractive business of Spanish millionaires

June

• Channel Strategy

• For the first time in history, clothing outsells computer products in online purchases.

• MANAGING THE CUSTOMER AS AN INVESTMENT

• Daemon Quest’s CEO Dinners welcomes Lyn Heward, president of Cirque du Soleil

• There is no Strategy without Marketing, nor is there Marketing without Strategy

• Dell begins selling PC’s in Wal-Mart establishments

• Lessons from Apple stores that Sony should learn

April

• DAEMON QUEST MEETS WITH MORE THAN 2,000 DIRECTORS IN SPAIN, MEXICO, AND PORTUGAL

• PRICE, AT THE CENTER OF MARKETING STRATEGY

• HOW TO MAKE PRICE A LONG-TERM WEAPON

• Spanish companies, limited in setting their prices

• Four Seasons Hotels refuses to lower its status

• Pricing Policies, keys to the British optician sector

• Hybrid cars for different segments

• Wal-Mart unleashes a price war with a view to Christmas

• Swatch: the revolution in price and design that revived an entire industry

• PRICING STRATEGIES

• The Passion of Frank Maguire

March

• Apple: the machine for generating new markets

• “Ethics fans” are also profitable

• Piaggio finds new customers

• Japan looks toward their oldest consumers

• Michael Dell returns to bring his company back to the front lines

• THE CREATION OF NEW MARKETS

2006

December

• From dissatisfaction to abandonment

• Marketing is dead. Long Live New Marketing!

• The lack of CRM technology

• The 2nd Marketing Strategy Forum Madrid&Barcelona

October

• Caprabo takes Tesco as a model

• Cross-Selling Success - Author: Ford Harding

• KEYS TO CONQUERING CUSTOMERS… AND KEEPING THEM

• Companies fail in Customer Obtainment Strategies

• Telefonica Mobile’s customer acquisition rate skyrockets

• The war for obtaining deposits between Banks and Savings Banks

• Customer Adquisition

• Of Grasshoppers and Ants

• To each according to their need

• Banking and Telcos Opting for the profitable Latin American segment

• The arrival of the “Hybrid customer”

• Wal-Mart launches a new Laboratory of ideas

• Why do customers leave us?

• The gay population supports like-minded brands.

• Customer Analysis tools gain market share

• A Barbie for young Muslim girls

• “On-line” Banking fails in the service category.

• 25 years of “light” products.

• McDonald’s looks for healthy consumers.

• Loyalty Rules! Frederick F. Reiccheld

• Clients are becoming promiscuous.

• “Service Recovery”:turning a lost client into a loyal client.

• Intelligent loyalization in large distribution

• Clubs and Loyalty Cards.

• Muslim customers for large distribution

• U.S.A.: scoring against terrorism

• Iberia puts a prize on its passengers

• CRM not taking off

• Loyalization for mobile consumers

September

• Time magazine treats its new customers better than its most loyal ones

• FedEx: how to obtain profitable customers

• Lycos’s over-valued customers

• McDonald’s looks for healthy consumers

May

• The Marketing Intelligence Review

• Manager Business Forum - III Marketing and Sale Directors Conference

• Segmenting is groping in order to intelligently discriminate

April

• Marketing is dead.

• Vueling "takes off" in Spain combining low costs, quality, and innovation

• A 180 degree turn

• Jack Trout in pure state

• The destructive power of a bad reference

• 10 Winning Strategies for a New Customer Marketing

2005

December

• O2, Telefónica’s bet, earns more

• From the “Crazy Frog” success to the loss of clients

• A plan to stop inherited churn at Abbey National

• From the success of “Crazy Frog” to

• O2, Telefonica’s bet, earns more

• Daemon Quest with Phillip Kotler

November

• Amena: preventing abandonment in order to better loyalize

• Churn analysis by sector

October

• Daemon Quest collaborates with Phillip Kotler

• Customer Winback - Author: Jill Griffin y Michael Lowenstein

• ‘Churn’: How to reduce client abandonment

September

• Phillip Kotler with Daemon Quest

• The United Status invests 1.2 billion

• “NH World” reaches

• eBay cancels its fidelity

June

• Why do clients leave us?

• A new sales model for the pharmaceutical sector

• Intelligence for the Sales Force

• Unsatisfied passengers in American airline companies

• Sales Force Effectiveness

• How to make an authentic Force out of Sales

• Goodbye Captive Clients

• The gay population supports like-minded brands

• BETTER MARKETING ROI WITH MARKETING DASHBOARDS

• Martha Rogers y Daemon Quest

• Return On Customer (ROC): manage customer value

January

• Marketing Synthesis

• Seeing with the client’s eyes

• The client demands attention

• Fundamentals of New Marketing

• Bankinter: a new concept of the customer

• Customers leaving American “telcos”

• Genetics against “spam”

• A Barbie for young Muslim girls

2004

September

• NH Hotels: the international conquest

• The New Marketing Bible

• Consumers saturated with advertising

• Segmentation strategies

• Segmenting is grouping in order to intelligently descriminate

• 25 years of "light" products

• “On-line” Banking fails in the

• MANAGER BUSINESS 2004

June

• The Spanish toruism is looking for profitable clients

May

• Is it viable to focus on the customer? Companies are facing enormous challenges in changing the traditional focus on the product, towards the new focus on the consumer

• Tesco: 100% commitment to customers

April

• Clientes.com - Author: Patricia Seybold

• Loyalty.com: Customer Relationship Management In The New Era of Internet Marketing - Autor:Frederick Newell

• Permission Marketing- Autor: Seth Godin

• How much information is generated in the world?