Title: Cross-Selling Success. A Rainmaker's Guide to Professional Account Development. Author: Ford Harding Publisher: Adams Media Corporation   Why be known as a provider of a single service when you can engage very effectively in cross-selling? This is the question answered in... Continue reading

The war for obtaining deposits between Banks and Savings Banks The recent interest rate hikes have increased the tough battle being fought between banks and savings banks to attract new customers in the savings segment. This “war for deposits” is accented by the intense mortgage... Continue reading

The arrival of the “Hybrid customer” Companies and consulting firms have detected the appearance of a new type of customer, characterized by habitual purchases is discount stores, while at the same time allowing for certain high-level, or luxury products. According to a recent study,... Continue reading

A Barbie for young Muslim girls Throughout 2004, one of the highest-selling toys among young Muslim girls was Razzane, a version of the famous Barbie, which, unlike that doll, adapts to Islamic use. The Razzane doll has a veil over her hair, and it is available in different versions such as the... Continue reading

Abstract The loyalization budget cannot be invested indiscriminately, but rather in the customers of high-value for the company. Loyalization is one of the most used concepts in the marketing field, but also one of the worse used. The most commonly used loyalization actions, based on points... Continue reading