A study on customer satisfaction with mobile telephones in the U.K., carried out by J.D. Power and Associates, has revealed that 20% of consumers who are not happy with their purchase experience in a company’s shop will probably change companies within one year. Unsatisfied customers are also... Continue reading

Consumers are facing drastic changes in their behavior, markets are facing drastic changes in the way they function, companies are facing drastic changes in their environment… And what about Marketing? Is Marketing changing at the pace that the current situation requires? The answer is... Continue reading

Organized by: Daemon Quest Dates: Madrid, February 17th and Barcelona, February 25th, 2005 Place: Hotel Ritz, Madrid and Hotel Juan Carlos I, Barcelona Information: www.daemonquest.com After the success of the first edition in Madrid and Barcelona, which were attended by over 600 professionals,... Continue reading

Whenever a company’s sales force is mentioned, we tend to mentally recall the old techniques of classic manuals. However, that course of action is dead and has given way to a new strategy based on scientific intelligence, which transforms the sales team into not only an efficient, accurate... Continue reading

A Daemon Quest study reveals that only 12% of companies know how to select their target audience. Managing customers is a task every company faces, but doing it correctly, with the proper previous planning, is something that very few can claim to do well. This is shown by a recent Daemon Quest... Continue reading