Title: Getting New Clients Author: R.A. Connor / J.P. Davidson Publisher: John Wiley & Sons Inc. This practical manual about Customer Obtainment and Retention Strategies, already in its second edition, uses simple language and clear, well-known examples to answer the... Continue reading

A Daemon Quest study reveals that only 12% of companies know how to select their target audience. Managing customers is a task every company faces, but doing it correctly, with the proper previous planning, is something that very few can claim to do well. This is shown by a recent Daemon Quest... Continue reading

Telefonica Mobile’s customer acquisition rate skyrockets Telefonica Mobile’s strong push to gain market share from its main competitors has been fruitful throughout the first half of the year. The operator finished the first six months of 2006 with 101 million customers, which is 17%... Continue reading

Keys for designing Profitable Acquisition and Selective Prospecting Strategies. Abstract: The great majority of companies are immersed in indiscriminate, mass obtainment tactics of a short-term nature. The challenge is not to obtain customers at any price, but rather acquire them intelligently by... Continue reading

Of Grasshoppers and Ants Most likely someone told you some story or another when you were little. Although it seemed like they only meant to entertain you, in the majority of cases there was a hidden moral. Don’t take them lightly, because they usually have the ability to, in a simple,... Continue reading