Implementing a policy of cost reduction in companies has not been an easy process. No company can say it has enjoyed it. But I agree with Bill Dahlberg, president and CEO of The Southern Company. Dahlberg is at the forefront of a revolution in his gigantic public electrical services company. The... Continue reading

Under increasing pressure to obtain results, professionals in Marketing departments must assign increasingly tight budgets in the most efficient way possible, focusing on return on investment, revitalizing traditional practices, and simultaneously developing new abilities. It’s time to accept... Continue reading

The United States Government plans to create a huge database in order to control all passengers that use a national airport, regardless of their nationality. The American Administration plans to require both airlines and travel agencies to provide the authorities in advance with information on... Continue reading

The second edition of the Worldwide Marketing and Sales Forum, which took place in Madrid last October 18th and 19th, closed its doors after receiving a resoundingly successful attendance. The sector’s main event in Spain brought together more than 700 professionals who were able to see some... Continue reading

Knowing customers is without a doubt the key to a company’s success. And that is why the different techniques that help carry out an appropriate management and in-depth researches of customers are being generalized in the business World. CRM has been a first step, but customer intelligence... Continue reading