Hybrid cars for different segments The market for hybrid cars, which combine a gasoline motor with an electric one, will in the coming years place the only two manufacturers on the market into two segments of different prices. Honda is preparing for its 2009 launch of a cheaper model for the... Continue reading

We often underestimate our customers’ opinions because we don’t like to admit that we might be wrong, or that we’ve left a certain area of our business unattended. The consequences of this behavior are frequently disastrous, because while correcting a mistake on time is a great... Continue reading

25 years of “light” products.  More than a quarter century has passed since the first “light” drinks burst onto the Spanish market. Since those first cans of TAB and Coca-Cola Light, the healthy Food & Beverages market has skyrocketed. Today,... Continue reading

Do you know your customer? Do you really know them? Could you say which ones are the most profitable? Most likely the first instinct of any company director is to answer yes to these three questions. However, there are very few that could accurately list their company’s 20 most profitable... Continue reading

Thousands of people in Madrid have, one more year, enjoyed Cirque du Soleil’s magical spectacle, “Saltimbanque”, which will soon return to Bilbao. Once again, the largest circus company in the world has surprised and delighted us with their show and their numbers, capable of... Continue reading