Keys to successfully managing the multi-channelism era Abstract A correct Channel Strategy comes through a correct Segmentation Strategy. The appropriate channel should be assigned to each customer segment. The challenge for companies that opt for “multi-channelism” is knowing how to... Continue reading

Americans spend 1.83 billion dollars on clothing retailers’ web sites. For the first time in history, clothing has outsold computer products in online sales in the United States, according to the “State of Retailing Online Study 2007”, carried out by the prestigious organization... Continue reading

• Title: Managing Customers as Investments: The Strategic Value of Customers in the Long Run • Author: Sunil Gupta / Donald Lehman • Publisher: Wharton School Publishing Have you ever thought of managing your customer portfolio the same way you would manage your investment... Continue reading

Last May 24th, Daemon Quest’s CEO Dinners, which periodically gathers leaders from national and international companies and outstanding personalities from the world of business and innovation, received Lyn Heward, one of the principal creators and inspirers of the Cirque du Soleil. Heward,... Continue reading

Strategy has something to do with numbers, but it’s a mistake to think that it’s only numbers”. The professor at the prestigious INSEAD, W. Chan Kim, co-author along with Renée Mauborgne of one of the biggest best-sellers in business of recent times, “Blue Ocean... Continue reading