Daemon Quest

Sales Force Effectiveness

Daemon Quest’s CEO Dinners welcomes Pedro Duque

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With several years of tradition behind it, and more than 200 Presidents, Managing Directors and General Directors from the leading Spanish and foreign companies having attended, Daemon Quest’s CEO Dinners inaugurated 2007 with a dinner held in honor of Pedro Duque this past February 8th, in... Continue reading

The attractive business of Spanish millionaires

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Spain is in ninth place worldwide among countries with millionaires. This, along with the healthy condition of the stock market, means that the wealth management market is in full bloom. Morgan Stanley plans to hire 45 new financial advisors this year. UBS and Credit Suisse have already... Continue reading

Dell begins selling PC’s in Wal-Mart establishments

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The model created by Michael Dell that relied exclusively on direct Internet sales has come to an end. The computer manufacturer, applauded worldwide for its “100% online” approach, just announced that it will begin commercialization of its computer models in more than 3,000 Wal-Mart... Continue reading

Swatch: the revolution in price and design that revived an entire industry

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The Swiss company rescued an entire sector from disaster and invented a new concept of the watch as a fashion accessory, using a Pricing Strategy that was a precursor to the classic “good, pretty, and cheap”.             Technical... Continue reading

“Ethics fans” are also profitable

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A study carried out in the United States reveals that a high number of consumers are interested in their purchases having repercussions on charitable causes Last Christmas was once again one of the key moments of the year for domestic spending. For many consumers however, it is essential that... Continue reading

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Juanjo Peso-Viñals

Marketing One To One. Individualized Marketing Strategies

Abstract Personalization is treating different customers in different ways. This focus...

Which of these aspects does your company’s marketing strategy currently focus on?
Customer acquisition
22%
Customer retention
23%
Customer win-back
18%
Branding / awareness
19%
Differentiation
19%