Title: Price, A Strategic Variable for... Continue reading

              Title: The Strategy and Tactics of Pricing: A Guide to Profitable Decision. Authors: Thomas T. Tagle / John E. Hogan Publisher: Prentice Hall If there’s something that the majority of companies have in common in terms of pricing policies,... Continue reading

Spanish companies, limited in setting their prices According to the Bank of Spain, the national market needs to eliminate restrictions, although it is more dynamic than the Euro Zone 21,5% of Spanish companies cannot freely establish their prices. The causes of this problem are both the directives... Continue reading

Pricing Policies, keys to the British optician sector According to a study funded by the UK’s Economic and Social Research Council (ESRC), independent optician’s shops have a chance to survive if they apply local pricing policies. The report indicates that the majority of chains... Continue reading

 Wal-Mart unleashes a price war with a view to Christmas The poor results obtained last October in the United States by the distribution giant Wal-Mart, and its less-than-promising closing figures for November, have become the worst news for its competition. The reason for this would be a new... Continue reading