It doesn’t have centuries of history behind it, like law or architecture. It doesn’t enjoy the prestige or popular admiration that other disciplines such as Fine Arts of Medicine inspire. The names of its great masters are scarcely known beyond its particular and small universe. It... Continue reading

Consumers are facing drastic changes in their behavior, markets are facing drastic changes in their functioning, companies are facing drastic changes in their environment…What about Marketing? Is marketing changing at the pace that the current situation demands? The answer is... Continue reading

Have you ever wondered why it is so difficult to find a President or Director General that has developed his or her professional career in the Marketing field? Why do only 20 of the 100 companies listed on the London Stock Exchange FTSE index have a member of their Board of Directors who has come... Continue reading

Something is changing in the world of Marketing. Companies, professionals, and directors are changing. And if they are, it’s because the market has changed. But has it really? Has the industry not known how to read between the lines? How long has it taken us to understand that the most... Continue reading

Abstract: The third edition of the Marketing Strategy Forum (MSF), organized by DAEMON QUEST, welcomed the most innovative Marketing ideas. Here we present the summary, in Ten Steps, of the “Recipes for Success for a New Customer Marketing”, from some of the best experts inside and... Continue reading