Airline companies are the most sensitive to the need for loyalizing their customers, and they are also the companies that have invested the most in this objective. However, an American entrepreneur, completely outside the sector, just literally robbed them of the loyalty of 10,000 passengers, and... Continue reading

It’s hard for me to imagine what I’ll be like in 30 years. Perhaps I’ll be unwell, or age will leave me with one or two loose screws, or maybe I’ll even be retired and have all the time in the world to do those things that I’ve had to set aside over the years due to... Continue reading

I published an article yesterday in my column in MY CUSTOMER in Expansion about Price Strategies. To me, the key is to follow 7 simple rules in which the key is to segment the price. "Nothing is more useful than water, but very rarely is what we receive in exchange for it. On the other hand, a... Continue reading

They say that he who forgets his own history is condemned to repeat it, and unfortunately, there are many events we would not like to go through twice. The history of each one of us is written day-to-day, in each of our acts, and it is increasingly common for these acts to remain in written form or... Continue reading

A few days ago, I had the chance to eat lunch with Duke University Marketing Professor Dr. Martha Rogers, who was once again visiting our country. Martha Rogers is one of the top worldwide authorities on modern Marketing, author of the revolutionary concept of “one to one”, which... Continue reading