Thousands of people in Madrid have, one more year, enjoyed Cirque du Soleil’s magical spectacle, “Saltimbanque”, which will soon return to Bilbao. Once again, the largest circus company in the world has surprised and delighted us with their show and their numbers, capable of... Continue reading

The world of brand names is one of the hottest current topics in the Marketing world. In the United States alone, there are more than 2,500 books dedicated to the subject of brands or “branding”. However, we shouldn’t confuse the importance of having an attractive name with what... Continue reading

It’s always funny to think that while a European discovered the New World, and with it the greatest market in the History of Mankind, the foundations of marketing were born in North America, and in Europe we have been incapable, to date, of even looking for a valid translation for this... Continue reading

Abstract Churn is skyrocketing. Abandonment is no longer a phenomenon that affects only certain sectors and companies. Unviable strategies. Companies must not resign themselves to high churn rates. This strategy is as illogical as it is unallowable. Retention, more profitable than obtainment.... Continue reading

All the keys to optimizing the sales force Abstract The old sales planning techniques should cede the way to new Sales Intelligence strategies that optimize the management of sales networks. Analyzing clients; the potential market, the competition’s positioning and the sales network itself... Continue reading