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The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

Sanofi Aventis

Objetives: Develop a Strategic Channel Plan and define Sales Strategy.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategy.

NH Hoteles

Objetives: Develop an analytical CRM Project.

Solution: Corporative Sales Intelligence Portal Service.

Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment

Grupo El Arbol

Objetives: Maximize Marketing strategy efficiency.

Solution: Transform loyalization card into an instrument for costumer knowledge.

Result: Save on costs increase efficiency of sale and Marketing actions.

NECK & NECK

Objetives: Increase costumer club base, purchase frequency and average ticket.

Solution: Advanced Marketing in the segmentatin of Club Neck costumers.

Result: Efficient sales actions according to profile and costumer status.

Caja Navarra CAN

Objetives: Increase Portfolio value, Costumer linking.

Solution: Income Model, Pre-awarded loans model, Pension plans model.

Result: Strategic costumer plan: Defend and increase our portfolio's value.

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Mi Cliente - Expansión

Keys to optimizing the Sales Force

Sales activity is fundamental, vital, and very complex for any company. A recent study undertaken...