Automotive

Services to optimize

You need to intelligently manage your customer base and prioritize your potential market?

We need to understand Customer clubs that do not realize all their potential, Price and discount models that are wasted, Investments in CRM that just doesn’t work, sales processes that are not segmented, all lead to a series of key questions:

How to improve levels of renewal and loyalty?
How to selectively acquire fleets?
How to enter the SME market?
How to increase the success of renting and leasing programs?

The sector is experiencing a sales and marketing revolution

Threatened excess capacity, a downsizing in plants, low margins, high fiscal pressure and a drastic liberalization of the distribution networks are forcing a re-thinking of commercial strategies.

Mass advertising is not the panacea anymore, and does not attract as many people to the showrooms. There is also an ever increasing demand from corporate leaders to show a profit on their investments in CRM.

SEGMENTATION AND CUSTOMER MANAGEMENT

Thus it is fundamental to know your customer completely. The customer is well informed. The customer is complex, diverse, and heterogeneous. This jeans that many factors need to be taken into account; discounts, quality, image, post-sales services, service coverage plans, amongst others.

You need to understand how and when they buy, why they buy, what tangible or intangible reasons they have, when they decide a yes or a no, how they would like to be treated, what they want from the car-maker, and what they want from the dealer or service centre.

DAEMON QUEST can help you meet your new sales challenges.

DAEMON QUEST Automotive is helping world leaders in this sector to develop their sales strategies, customers, and , CRM & marketing strategies from a deep Customer Intelligence (private or business) and knowledge of the potential market. If you want to win the war and win the customer...contact us.

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

Bayer

Objetives: Increase the effectiveness and efficiency of the Sales Network,Growth Opprotunities.

Solution: Physician Targeting, Identification of costumer drivers, Potential Value and Segmentation.

Result: Optimization of resources, Strategic Costumer knowledge, Motivated Sales Network.

NH Hoteles

Objetives: Develop an analytical CRM Project.

Solution: Corporative Sales Intelligence Portal Service.

Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment

Caja Navarra CAN

Objetives: Increase Portfolio value, Costumer linking.

Solution: Income Model, Pre-awarded loans model, Pension plans model.

Result: Strategic costumer plan: Defend and increase our portfolio's value.

Grupo El Arbol

Objetives: Maximize Marketing strategy efficiency.

Solution: Transform loyalization card into an instrument for costumer knowledge.

Result: Save on costs increase efficiency of sale and Marketing actions.

LLADRÓ

Objetives: Develop a Strategic Channel Plan and define Sales Strategic.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategic.