Unlike the spending sector, in B2B Customers and prospects are perfectly identifiable and classifiable. This is the theory, but the majority of companies do not have the knowledge, resources, and specialized tools necessary to offer solutions that help us identify, know, and segment the Customer portfolio and the potential market.

• Is your company truly aimed towards the Customer?
• Do you know the percentage of your customers’ business that the competition has?
• Are your customers your company’s customers, or your salespeople’s customers?
• Is your sales force distribution based on current market criteria or is it inherited from the past?
• Have you measured how much you could increase sales if you improved your level of customer service?
• Have you systematized new Customer obtainment?
• To what extent does your Customers’ knowledge help them in their purchases?

In a competitive environment, with products and services that are increasingly similar, Customer knowledge is the key to differentiation. The company as Customer needs providers that understand your company and bring value to the relationship. The CRM tools implemented in recent years aren’t valid if they aren’t accompanied by a clear strategy of orientation towards the Customer that happens by identifying the moments of truth in the Customer / Provider relationship and adapting all the company’s resources in order to offer a differentiated, profitable service.

The sales force, investment in communication, expansion, and even supply management can be optimized with better Customer knowledge. Your company’s directors need useful information that helps decision-making, Customer information that turns into market knowledge, and knowledge of your competitors, new trends, and the specific needs of your business.

Apart from the Customer knowledge and added value your company can generate based on it, it will help you reinforce your position within the value chain, whether you’re a manufacturer or a distributor.

Daemon Quest offers useful solutions for real problems in B2B business: optimization of the sales system, Customer segmentation and sales force sizing, generation of a sales opportunities map, classification and opening of optimal points of sale, obtainment of priority potential market, optimization of product catalogues, implementation or improvement of Customer Service, sales training…solutions committed to your goals.

Finally, we understand that your company’s human resources play a vital role in the implementation of any solution we might offer you. For that reason, together with our Customers, we design and adapt the best strategy so that our projects are successful from the beginning.

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