New Marketing in Consumer Goods

Nowadays the buying and negotiating power of distributors means that producers must deepen their knowledge of their wholesales clients as well as their retail consumer.

• To get to the consumer is a complicated task because of the ever tougher negotiations with retailers, and because of how complex and expensive it is to reach such fragmented markets directly or through distributors.
• We have to recognize that not everything can be solved through large advertising budgets. The costs of product launches are ever increasing, with 90% failing and life-cycles always getting shorter.

Large Scale Marketing or Segmented Management of your channel and your customer?

The New Marketing in 10 steps:

Producers that want to lead and direct the market (and not be lead by distribution) have to be perfectly able to dominate the following:

1. Differentiated brand management (Brand Equity)
2. Channel segmentation (direct or indirect)
3. Evaluate individually the potential of each shop or point of sale
4. Profound knowledge of, and segmentation of the market "Horecca"
5. Design "Trade" activities based on market Alarms
6. Rapidly find out about consumer motivations
7. Identify new uses and moments for their products (Customer Insight)
8. Market Segmentation
9. Rationalization of the product portfolio
10. Systemize sales activity and maximize the efficiency of the sales network

At DAEMON QUEST we know about consumer goods. We have years of experience working with world leading producers of FMCG - Fast Moving Consumer Goods. If you really want to improve your sales, let us help you...