From "user" to "customer"

Utility companies are revolutionizing their sales and marketing models. The first challenge is getting a profound knowledge of their customer base (residential and business), and knowing and understanding their competition, the market and the future.

Energy companies - electricity, gas, oil and hydro - are immersed in complex processes of privatization and deregulation worldwide. Their managements are facing a growing need to compete and improve their sales strategies.

5 new challenges in Sales and Marketing:

 The major challenges in the energy sector in Sales and Marketing are:

1. Establish deep Customer Intelligence of your own customers and of the rest of the market.
2. Define a strategy of efficient segmentation (residential and business).
3. Systemize the sales activities and structure your sales force accordingly.
4. Create an efficient trade marketing plan for each sales channel
5. Design plans for cross-sales that allow you to minimize the effect of “one product” concentration.

At DAEMON QUEST Energy we know how to do this. We work with the leaders in electricity, gas, oil and hydro that are reinventing their sales and marketing strategies.

If you need to compete with the best of tools outdoing your competition, we can help you.