Pharmaceuticals

Services to optimize

90% of change management projects don’t end up as planned. Don’t make the same mistake

35% of physicians believe visits are not of value. What can we do?

When will the industry’s business model change?

In a sector as conservative as pharmaceuticals, the only constant will be change.

Does your company have the agility to adapt to new changes?

Increase in regulatory pressure, fewer innovative products, fewer promotional resources, decline in profits.

In industry based on the product, the customer makes the difference. Are your marketing and sales processes aimed towards the Client?

At Daemon Quest we are experts in defining and implementing a new sales model based on three cornerstones:

Customer Strategy: The client as the center of the strategy, converting Marketing Plans into Client Plans; that is to say, going from selling products to making clients loyal.
Potential Market: What resources do we need to attain our goals?, How can we optimize them?.
Sales & Marketing Effectiveness: Optimization of sales processes: transforming the way the sales network works through coaching and training.

Analysis of ROI and ROC (Return On Customer) in Marketing actions.

Three concepts with one common objective:

GUARANTEEING SUSTAINABLE RESULTS

85% of the TOP 20 companies have already trusted our services to adapt the company to the client.

Ethics
OTC
Generics

Are your marketing actions aimed towards the customer's needs? Are your customers loyal?

We help you find out the true potential of your customers: Primary Care Physicians, Specialists, Hospitals; Segmenting client portfolio based on... Contact us

Are you going to the pharmacies with the greatest potential, or to the "easy ones"?

Are your representatives authentic area managers?. We help you implement a more effective sales model that allows you to increase results by holding them in time, and to identify the best pharmacy offices by studying... contact us

Are you innovating in your sales processes? Is there anything beyond discounts?

We help balance the sales effort with the actual customer worth by identifying the physicians with the highest prescription levels and the pharmacies with the greatest ability to… Contact us

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

Bayer

Objetives: Increase the effectiveness and efficiency of the Sales Network,Growth Opprotunities.

Solution: Physician Targeting, Identification of costumer drivers, Potential Value and Segmentation.

Result: Optimization of resources, Strategic Costumer knowledge, Motivated Sales Network.

Sanofi Aventis

Objetives: Develop a Strategic Channel Plan and define Sales Strategy.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategy.

Services