Why CUSTOMER MARKETING in RETAIL?

Traditionally retail and wholesale companies have designed their sales and marketing activity centered around one thing...the product.

Retailers have long believed that a dominant position in the market is the natural result of strategies based on price, product, quality, logistics, and the location of points of sale. Those retailers who stick to this traditional philosophy of marketing will probably experience a loss in market share, reduced margins...or worse, bankruptcy.

5 dimensions of successful Retail:

We will help you manage the five dimensions that a New Retail champion needs:

1. Knowledge of the client and consumer
2. Improvement in the Shopping Experience and increase average receipt frecuency
3. Improving the Shop
4. Intelligent management of the product lines and categories
5. Brand Perception

Customer Intelligence, center of Customer Strategy

• The future of retailing is in the 'Shopping Experience', or more accurately in a profound knowledge of the customer.
• This sector is becoming more complicated with every passing day as companies find themselves "intoxicated". Intoxicated with data that is constantly growing in an exponential manner, through loyalty programs, cards and clubs or through direct promotions using receipts and transactional records.

The winners in the New Retail Marketing will be a small number of innovative companies that are excelling in intelligently segmenting, identifying needs by types of customer, purchasing profiles, purchasing behavior, and using all this information to create an authentic Customer and Loyalty Strategy that is profitable and systematic.

The services of DAEMON QUEST Retail combine the experience of e-executives with vast experience in the retail sector, through marketing experts, marketing scientists (statisticians, sociologists and geographers) we give profound "Customer Insights".

If you have to take advantage of your clients, real and potential, contact us...