Telecom & Media

Services to optimize

FICKLE AND UNLOYAL CUSTOMERS

ACQUSITION COSTS are ever climbing and average CHURN is over 20%.

Telecommunications operators and providers have experienced an incredible growth in the last few years, but at the same time they face new and complex challenges, and competition is ever more fierce.

The tendency is towards an ever greater integration of voice and data services, the triple play, 3G, VOD (Voice On Demand), High Velocity Internet, and constant technological innovations.
It has always been important, but is now critical to understand specific segments (Freelance, Professionals, Immigrants, mature people, Young people, medium sized companies which have highly sophisticated communications, etc...) because of their growth in importance.

The survivors will be those operators that develop profound Customer Intelligence, which allows them to innovate in customer and sales channel strategies. Speed is vital to create innovative services, personalize the relation with the customer, create intelligent plans by segments, and profit from investments in CRM and SAC.

Know and segment the customer. Increase the ARPU and decrease the CHURN...

At DAEMON QUEST we understand these challenges, and offer our clients (mobile and land-line operators, cable companies and ISPs) our wide experience in the sector to generating results in their customer strategies.

If you need to increase your ARPU and decrease your CHURN, and reduce your ACQUISITION COSTS, you know how...contact us.

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

Caja Navarra CAN

Objetives: Increase Portfolio value, Costumer linking.

Solution: Income Model, Pre-awarded loans model, Pension plans model.

Result: Strategic costumer plan: Defend and increase our portfolio's value.

NECK & NECK

Objetives: Increase costumer club base, purchase frequency and average ticket.

Solution: Advanced Marketing in the segmentatin of Club Neck costumers.

Result: Efficient sales actions according to profile and costumer status.

Bayer

Objetives: Increase the effectiveness and efficiency of the Sales Network,Growth Opprotunities.

Solution: Physician Targeting, Identification of costumer drivers, Potential Value and Segmentation.

Result: Optimization of resources, Strategic Costumer knowledge, Motivated Sales Network.

NH Hoteles

Objetives: Develop an analytical CRM Project.

Solution: Corporative Sales Intelligence Portal Service.

Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment

AVIVA

Objetives: Differentation of services, Customer Value Proposal.

Solution: Costumer Segmentation Plan, Costumer Value, Abandonment analysis, Potential Market, Development of operative.

Result: Systematic Orientation towards costumer.

Services