Daemon Quest

Travel & Leisure

In the last few years the tourism and travel sector has increased its offers 25% annually, a market with more supply than demand, where the client - personal or corporate - has a very wide choice.

  • New competitors in the 'low cost' segment
  • Emergence of new online channels
  • Loyalty programs that do not result in loyalty
  • Growing importance of corporate clients (companies and groups)

The actual situation is that customers have become fickle and are well informed, and the company chains are suffering an alarming reduction in average price, occupation and margins.

Can you survive designing sales and customer strategies based on 'what has worked before'?

A NEW CUSTOMER STRATEGY IN 5 STEPS.

The future is based on Customer Intelligence, private and corporate.

  1. Segmenting customers and valuing the potential market
  2. Identifying profiles, habits and behavior of customers to personalize promotions and anticipate their needs
  3. Design the ideal channel structure to get to them (call center, internet, emailing, direct sales, major accounts...)
  4. Design segmented and profitable loyalty programs
  5. Selectively capture the large market of SMEs and large companies

You have to improve your knowledge of clients, channels and the market, redesigning your sales and marketing strategy.

DAEMON QUEST Travel and Tourism helps leaders in tourism, hotels, airlines, world travel, to design the ideal sales model based on profound knowledge of the customer and the potential market with a successful segmentation of customers and sales plans.
If you believe it is time to transform you sales and marketing model, centered on the customer...contact us.

 

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

NH Hoteles

Objetives: Develop an analytical CRM Project.

Solution: Corporative Sales Intelligence Portal Service.

Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment