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The Marketing Intelligence Review

First publication in marketing and clients strategy

Books & publications

José Luis Lomas

There is no Strategy without Marketing, nor is there Marketing without Strategy

Strategy has something to do with numbers, but it’s a mistake to think that it’s only...

Mi Cliente - Expansión

Satisfied, loyal, and profitable Customers

The hypercompetitive environment in which we operate has caused companies to put all the emphasis...

Which of these aspects does your company’s marketing strategy currently focus on?
Customer acquisition
22%
Customer retention
23%
Customer win-back
18%
Branding / awareness
19%
Differentiation
19%