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The Marketing Intelligence Review

First publication in marketing and clients strategy

Books & publications

José María Manzanedo

How much information is generated in the world?

Can we quantify all the information produced in the world in one year? Professors Peter Lyman and...

Which of these aspects does your company’s marketing strategy currently focus on?
Customer acquisition
22%
Customer retention
23%
Customer win-back
18%
Branding / awareness
19%
Differentiation
19%