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Analityc CRM

Know your customer portfolio in-depth! And take advantage of all its Potential!

If you have Customer databases but you don’t have a solid analytical CRM, you’re missing a golden opportunity. Performing an analytical CRM will allow you to dig into customer information to transform in into strategic knowledge.

Our analytical CRM will allow you to analyze and design the Customer Marketing Metrics that allow you to convert your database into your organization’s strategy engine:

  • How to segment your customer portfolio?
  • What are they like, how do they behave and make purchases?
  • What is their current and potential value?
  • What products are they most sensitive to?
  • How to identify the alarms that allow us to "anticipate" their actions.

Convert your Customer and Market Information into Strategic Knowledge

2 reasons for us to become your Partner in Analytical C.R.M.

For many Marketing or Sales departments, the C.R.M. information overwhelms them, and it is very complicated for them to arrive at conclusions from millions of transactions. That’s why we provide you with two big weapons - our Customer Intelligence Team and our Marketing Lab -

  1. Our CUSTOMER INTELLIGENCE Team. We have the largest and most qualified team of experts in Analytical CRM and Advanced Data mining in the world. Some of our professionals are renown in research and the application of information analysis to the sales and marketing strategy. Get to know them...
  2. The MARKETING Lab. Our Advanced Analysis in Database Marketing center has the best and most advanced marketing analysis tools, information sources from more than 100 countries, maps and digital planimetry and intense calculus servers that allow us to analyze all of your information rigorously and in-depth (transactions, purchases, etc...) whether you have thousands, hundreds of thousands, millions, or hundreds of millions of customers, without having to invest anything in technology.

If you want to get the most out out of your current Customer Database, convert your Customer and Market Knowledge into Strategic Knowledge. Can we help you? Contact us...

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

Sanofi Aventis

Objetives: Develop a Strategic Channel Plan and define Sales Strategy.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategy.

Grupo El Arbol

Objetives: Maximize Marketing strategy efficiency.

Solution: Transform loyalization card into an instrument for costumer knowledge.

Result: Save on costs increase efficiency of sale and Marketing actions.

NECK & NECK

Objetives: Increase costumer club base, purchase frequency and average ticket.

Solution: Advanced Marketing in the segmentatin of Club Neck costumers.

Result: Efficient sales actions according to profile and costumer status.

NH Hoteles

Objetives: Develop an analytical CRM Project.

Solution: Corporative Sales Intelligence Portal Service.

Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment

Caja Navarra CAN

Objetives: Increase Portfolio value, Costumer linking.

Solution: Income Model, Pre-awarded loans model, Pension plans model.

Result: Strategic costumer plan: Defend and increase our portfolio's value.