It is possible to reduce Churn...

Customer loss or “churn” is one of the main problems facing companies today. There are multiple reasons to try and stem this loss but just one is enough; an unsatisfied customer will share his negative experience with at least twice as many people as he would have a positive experience.

When analysing the churn rate, it is necessary to measure not only the percentage of customers who have left us, but also their quality and profitability. No company can allow any customer to get away, but this is especially true of its best customers, not only because of the effect on company revenue, but also because of the collateral effects involved.

FIVE STEP PREVENTION PLAN:

1. Develop a detailed Churn Map, segmenting the Churners according to their value and profile. 
2. Identify the Fundamental Causes of Churn and link them to specific moments in the customer’s lifecycle.
3. Predict the customers with the greatest Risk or Probability of leaving. Define Rules and Algorithms that allow us to predict act on potential churners.
4. Establish Churn Alarms and Events that allow one to adequately anticipate the point of no return
5. Select the Protocol of Action by Churn Segment (retention and churn prevention plan)

To reduce churn, at Daemon Quest we use the most advanced Customer Intelligence and Research techniques. This allows us to design moments, paths and alarms for churn for detecting those users who are about to leave the company. This churn map allows us to design strategies aimed at reversing the situation, recovering customer confidence and generating more business.

Applying our methodologies our clients have effectively reduced their Churn Rates by 23% to 56%. If you need to set up a successful Churn Prevention Plan to prevent customers leaving, we can help you...