Design the "ideal" offer

Conjoint Analysis allows you to detect what factors or Marketing Mix makes a specific product or service more or less attractive to consumers.

Each proposal, with its corresponding attributes, is subjected to customer evaluation and detects the aspects that bring the customers the greatest benefits.

Conjoint analysis has several phases:

1. Development of a meticulous questionnaire to carry out a survey in which the important thing is to break down the attributes of the product or service being researched, establishing different levels of detail.
2. Statistical techniques are applied in order to analyze results, proposing different possible Marketing Mixes for the launching or new product.
3. Finally, market simulations are carried out in which we verify in what way the consumer’s perception of the product or service is modified as different attributes are introduced.

At Daemon Quest we use the most rigorous conjoint analysis, in such a way that each company is able to obtain truly practical information about the value of their offer, the customer preferences, and what the reactions will be when faced with future alterations or modifications of the proposal.

If you need to adjust your Marketing Mix for your offer, contact us...