Daemon Quest

Market Sizing

The great majority of sales networks are poorly sized!

Multi-channeling and the ultra-competitiveness of markets have made traditional Sales Force Sizing techniques obsolete. Sizing a sales network correctly can be the key to your sales success.h3>

The lack of information regarding the potential of a market by micro-areas (stretches of a street, census sections, postal codes, bricks, etc…), the lack of knowledge of profitability and real commercialization possibilities by means of other channels, and the lack of information on the constant movement of the competition by areas, make sales force sizing a , highly complex scientific job.

The 6 keys to Sales Sizing

  1. How many salespeople do I need per market and area?
  2. What complementary channels policy could we use?
  3. What is the optimal goal per salesperson and sales area?
  4. What impact might a new hiring or loss of a salesperson have on Results in a specific area?
  5. What salespeople are inefficient and which have real problems with ultra-competence?
  6. How to Portfolio (correctly balancing each portfolio or sales area) optimally and scientifically?

DAEMON QUEST is a specialist in Sizing

  • Our unique methodology is based on in-depth knowledge of the potential market, customers, the competition, and competitive intensity.
  • We combine Decision Models based on geo-marketing, geo-statistics, and databases of potentiality. Our experience in numerous and varied complex projects guarantees you the best Results.

Our Sales Force Sizing services optimize the sizing and effectiveness of your sales network, rigorously adjust your Objectives, and improves your Results.

If you want to optimize your sales sizing contact us…

 

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

LLADRÓ

Objetives: Develop a Strategic Channel Plan and define Sales Strategic.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategic.

NH Hoteles

Objetives: Develop an analytical CRM Project.

Solution: Corporative Sales Intelligence Portal Service.

Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment

Seur

Objetives: Analyze SEUR's areas, divisions and products.

Solution: Corporative Sales Intelligence Portal Service.

Result: Successful launching of a new products, identification of new segments and loyalization plan.

Caja Navarra CAN

Objetives: Increase Portfolio value, Costumer linking.

Solution: Income Model, Pre-awarded loans model, Pension plans model.

Result: Strategic costumer plan: Defend and increase our portfolio's value.

Sanofi Aventis

Objetives: Develop a Strategic Channel Plan and define Sales Strategy.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategy.

Services

Market Sizing