Strategic Customer Plans

Services to optimize

Strategic Customer Plans

All customers are different, so … why do we treat them as if they’re the same?

A commercial or marketing plan will not work if all the customer segments are treated the same way.

All companies have a strategic plan, a sales and marketing plan and in some cases even a plan for expansion … but how many have a CUSTOMER PLAN?

10 keys to developing a successful and profitable Strategic Customer Plan

Analyse the client base, the potential market, the sales network and the competitors
Develop a Strategic Segmentation Map
Quantify the potential market by segment
Choose the future target segments and the Positioning in each one
Develop a commercial and marketing plan for each segment
Decide the financial, penetration, investment and return objectives by segment
Design the incentives model of the network or channel segmented
Monitor the evolution of each segment with a segment control table
Learn from and review the plan with the knowledge it provides
Sub-divide and quantify the new emerging segments and start again

If you need to develop a Customer Plan that increases new customer acquisition, client loyalty, average revenues and reduces churn by segment, contact us...

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

Caja Navarra CAN

Objetives: Increase Portfolio value, Costumer linking.

Solution: Income Model, Pre-awarded loans model, Pension plans model.

Result: Strategic costumer plan: Defend and increase our portfolio's value.

Sanofi Aventis

Objetives: Develop a Strategic Channel Plan and define Sales Strategy.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategy.

Grupo El Arbol

Objetives: Maximize Marketing strategy efficiency.

Solution: Transform loyalization card into an instrument for costumer knowledge.

Result: Save on costs increase efficiency of sale and Marketing actions.

Seur

Objetives: Analyze SEUR's areas, divisions and products.

Solution: Corporative Sales Intelligence Portal Service.

Result: Successful launching of a new products, identification of new segments and loyalization plan.

Bayer

Objetives: Increase the effectiveness and efficiency of the Sales Network,Growth Opprotunities.

Solution: Physician Targeting, Identification of costumer drivers, Potential Value and Segmentation.

Result: Optimization of resources, Strategic Costumer knowledge, Motivated Sales Network.

Services