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Competitive Intelligence

It’s not only about advertising and brand image!

It is 100% strategy and perhaps the most important decision for upper management

Having a good product or service is not enough to guarantee commercial success. If we are poorly positioned in the consumer’s mind or our Positioning is incorrect, we will never achieve the desired Results.

  • What Competitive Attributes do consumers perceive?
  • What is your Optimal Positioning in terms of the competition?

  • You need to develop a solid Brand Plan, not only at the advertising level, but above all at the organizational and strategic levels.

Get your Positioning right, "against" your competition

Our Strategic Positioning services will allow you to take a precise X-ray of your Current Positioning status and the definition of your Brand Plan;

  1. POSITIONING AUDIT – What is your real positioning in the minds of your customers and consumers? What are your attributes, strengths and perceived weaknesses?
  2. POSITIONING MAPPING or Perceptual Competitive Positioning Map. What is your relative positioning to the competition? What attributes could your company appropriate? What perceptual space exists in the market?
  3. BRAND EQUITY. That is to say, what is your brand value, or what is the competition’s brand value. This service is used often in purchasing or merging processes or "due diligences"
  4. BRAND STRATEGY. How to structure our company organizationally around our brand policy? What steps to take in defining Segments and Markets, and our sales structure, so that it adjusts to our current positioning?

At DAEMON QUEST we can help you be the leader in the customer’s mind and find your competitive space. If you want to improve or create a Positioning strategy, contact us...

The Marketing Intelligence Review

First publication in marketing and clients strategy

Case Studies

Caja Navarra CAN

Objetives: Increase Portfolio value, Costumer linking.

Solution: Income Model, Pre-awarded loans model, Pension plans model.

Result: Strategic costumer plan: Defend and increase our portfolio's value.

Sanofi Aventis

Objetives: Develop a Strategic Channel Plan and define Sales Strategy.

Solution: Descriptive portfolio Analysis, segmentation, value model and creation of potential market.

Result: Development of Sales Strategy.

Grupo El Arbol

Objetives: Maximize Marketing strategy efficiency.

Solution: Transform loyalization card into an instrument for costumer knowledge.

Result: Save on costs increase efficiency of sale and Marketing actions.

NH Hoteles

Objetives: Develop an analytical CRM Project.

Solution: Corporative Sales Intelligence Portal Service.

Result: Aiming the company at Costumer Value, Overall sales vision, and understanding what goes on in the environment

AVIVA

Objetives: Differentation of services, Customer Value Proposal.

Solution: Costumer Segmentation Plan, Costumer Value, Abandonment analysis, Potential Market, Development of operative.

Result: Systematic Orientation towards costumer.

Services

Competitive Intelligence