]> http://www.daemonquest.com/en/taxonomy/term/307/0 Profesor de Marketing de la prestigiosa Harvard Business School, Das Narayandas se está imponiendo, en los últimos años, como una de las máximas autoridades mundiales en el ámbito del Marketing y las Ventas. Preside la cátedra de Estrategia de Marketing en los programas &ldquo;senior&rdquo; de Harvard y ha sido galardonado repetidamente por su labor docente. Asesor de las multinacionales más importantes del mundo, Das Narayandas está especializado en Fuerza de Ventas, desarrollo de nuevos productos, Marketing B2B y relación con los clientes. Es co-autor de Customer Equity Management, publicado el año pasado. en http://www.daemonquest.com/en/research_and_insight/2006/10/18/to_each_according_to_their_need <p>Imagine for a moment what you would like your customers to be like. Think of the ideal profile, the most profitable and beneficial for your company. Without a doubt, it would be perfect to have not only an extensive portfolio, but also one that is made up of consumers who are willing to pay a high price for their products and services. And the best of all: it would be a grateful market, satisfied with your company. Wouldn&rsquo;t that be great? Now, wake up, because it will never be like that. I won&rsquo;t give away any secret if I say that no two customers are alike. Nor will I be offering any revelation if I add that each customer&rsquo;s value is different. </p> Customer Segmentation Customer Strategy Customer Value & R.O.C. Segmented Customer Plans Lead Generation & Adquisitions Client portfolio Cross Selling & Upselling Customer Intelligence Customer Strategy Das Narayandas Retention Plans Sales Force Effectiveness Segmentation The Marketing Intelligence Review Trends Loyalty Clubs Churn Reduction Nº8 July 2006 Cross-Selling Wed, 18 Oct 2006 17:12:18 +0200